Digital Webinars | Local Broadcast Sales

Making Your Mark in a Recovering Economy – Part 6 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
How would you develop an engaging creative message towards doctors?

Paul Weyland take LIVE broadcaster questions! In this session:

Annual buys are always best. However, I’ve found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
Do you have any ideas for the Home Services industry?
Do you have any ideas for Dentists? This is a tough category.

You know and I know that a solid relationship between you and your local direct prospect could be...

You know and I know that a solid relationship between you and your local direct prospect could be...

You know and I know that a solid relationship between you and your local direct prospect could be...

You know and I know that a solid relationship between you and your local direct prospect could be...

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

Is TOMA really all that important during COVID-19?
As someone who entered this business right as COVID-19 began to affect America, what would you suggest to get clients to respond without meeting me personally? I’m having a hard time getting emails and call backs.
What are some techniques you use to show empathy?
I love to make cold calls. I don’t like to be a telemarketer. During this time, what would you recommend to reach new prospects?

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

How do you get businesses to buy advertising when some are struggling with paying their staff and say that there isn’t any money available?
What percentage of time each week should be allocated on new business calls?
How do you deal with the “we don’t do radio” argument?

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

Aren’t we over exposed to borrowed trust sites, and phony testimonials? Lots of fatigue and unbelieveability. What would be better?
You mention that only 1 in 4 customers have brand loyalty today, but also say it’s more important than ever to brand. Can you clarify?
I work for a small jazz radio station. We don’t have Nielsen. Do you have suggestions for getting prospects and selling?
A client says they are going 100% digital, this is very common now. I’m in traditional media. What would be your take on that?

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

How do you get prospects to return a phone call during a recession?
How do you get clients to open their eyes, ears, minds, and WALLETS?
Retailers are happy that they are getting new customers since COVID hit us, but how do you get business owners to see the need to take more business from Walmart?