Digital Webinars | Local Broadcast Sales

Q&A on Closing Your Most Difficult Sales – Part 1

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why is it so hard for me to get a few minutes with my Dominant auto dealers?
My manager doesn’t like me to stop and see a client without a purpose, but you say that Expressive clients like you to stop in to say “hi”. Why is that?”
How do you recover if you identify a client’s communication pattern incorrectly?
Is it a good idea to categorize my clients based on their communication pattern?
I find it hard to deal with Analytical prospects. Do they REALLY need all the information they ask for?

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
What is the best method to use to measure cross-platform campaign effectiveness?
What is an average management fee or commission on digital solutions in a competitive digital market?
Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some good ways to combine radio advertising and digital marketing?
As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some ways to increase off-page optimization in SEO?
What are the best resources to use to learn more about digital marketing?
Since FaceBook is so cost-effective, how do you compete against them?
Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?

Hear first-hand what a broadcaster thinks about how you can personally be more relevant moving...

It’s time to put the “show” back into show business! In this session, Paul Weyland discusses...

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

For a client, is a ‘do it yourself website’ just a horrible idea or is it better than nothing?
How do you distribute blogs for a client and how do you monetize this?
Do you think that Facebook numbers can be misleading for clients and do you think that clients know what those numbers mean?