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ASK LBS: Facebook

Facebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your Facebook page. Some...

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How does geo-fencing work?

First, your station will need to team up with a geofencing provider like Placecast or Location Labs. You’ll sell the geofencing opportunity as part of a larger package that includes broadcast promotion. For example, it might be a retailer...

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