Facebook

Study: This is the most effective platform to drive omnichannel sales

A study by Meta and Kantar has revealed that Meta is the most effective platform in driving omnichannel sales […] – Click here to read the full story from...

The Supreme Court keeps on hold Florida and Texas laws seeking to limit how social media platforms regulate user content

Digital Media

FILE – This combination of photos shows logos of X, formerly known as Twitter, top left; Snapchat, top right; […] – Click here to read the full story from...

Journalism preservation bill advances through California Legislature

Media

Two bundles of bound newspapers. (Image by Pexels from Pixabay via Courthouse News) SACRAMENTO, Calif. (CN) — Artificial intelligence […] – Click here to read...

The value of journalism must be established in the AI era

Media

Big Tech is building its latest technology on the intellectual property and uncompensated use of expression, content and data […] – Click here to read the full...

Digital Ad Opportunities Q&A – Part 1

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some ways to increase off-page optimization in SEO?
What are the best resources to use to learn more about digital marketing?
Since FaceBook is so cost-effective, how do you compete against them?
Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?

Best Practices, Digital Sales Ideas, Social Media

In this session, Steve Weaver, President and CEO of GrowthWeaver, provides a look at effective Facebook advertising for your customers. Watch as Steve describes what works...

Social Media: Facebook

Social Media

Stephen Warley provides Facebook insights for both new and advanced Facebook users.

Facebook can be a great marketing tool if you are aware of some general guidelines that they require you to keep. This article will help you understand the updated Facebook rules regarding running contests or promotions on your Facebook page. Some...

Facebook Contest Rules

Ask LBS

Did you know that most of the Facebook contests radio and television stations run are in violation of Facebook’s promotion guidelines? Yup, it’s true. Here’s a quick reference on the do’s and don’ts of running contests...