Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Reopening Doors with Innovation and Creativity – Part 8 – Q&A

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What is your best advice for a new advertising rep who has been hired during this pandemic?
  • What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
  • I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
  • What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
  • Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

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Reopening Doors with Innovation and Creativity – Part 6 – Q&A

Reopening Doors with Innovation and Creativity – Part 6 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Are bars just out of luck? Our local bars don’t have enough food to sell and are forced to operate at a greatly reduced capacity (25-30% of their max space).
  • I have a flooring client who has “at risk” people on their staff. They are currently available by appointment only and are undecided about fully reopening (since the State has reopened their category.) I have suggested they keep their name out there and let people know they’re open, even promoting that customers can “make appointments”, but they haven’t pulled the trigger. Do you have any other suggestions to reassure them to advertise?
  • Due to COVID, it’s nearly impossible to meet with business owners face-to-face. How do we get their attention over the phone in order for them to give us 20 minutes to help their business?
  • People are doing more billboards as businesses think more people are in their vehicles than engaging with radio and TV. How do I combat this without bashing?

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