Health Care | Local Broadcast Sales

I am looking for creative/copy ideas for a salon/skin care biz…

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…she wants a “more affordable than you think” vibe, but I don’t want it to...

ASK LBS: Chiropractors

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The Chiropractic industry is one which could benefit from a solid ongoing radio campaign...

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host...

How can I increase traffic to a local Urgent Care clinic’s website?

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First, ask your client what are the three most common reasons someone is going to come into their office and/or website. That information will focus their marketing message. Next, assuming your client’s measure for success...

Have any promotion ideas for dentists?

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First, great job on using National Dental Hygiene Month as a conversation starter. If you really wanted to go in with a big idea, why not pitch a “30-day dental health plan”? Think of it like an fitness plan, but it’s...

What are some marketing ideas for eye doctors?

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Here are a few marketing ideas to pitch to eye doctors: Focus on the UniqueFocus on one unique...