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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

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Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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Making Your Mark in a Recovering Economy – Part 9 – Q&A

Making Your Mark in a Recovering Economy – Part 9 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • I was trained that you should always offer three options a big plan, medium and small.  Do you recommend that or do you think it’s OK just to present just one or two?
  • I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
  • What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
  • Do you have any advice on securing ad dollars for a local franchise store?
  • I need help getting the nerve up to make that FIRST call/contact on the phone!
  • What kind of businesses would you recommend talking to in a small market?
  • What if you’re a micro-market, and all you have to work with are small advertisers?
  • What would you promote to an HVAC Service advertiser using a headline?

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