John Tkac answers LIVE broadcaster questions! In this segment:

• How can you show ROI with radio?
• Our nearest Subaru is a 40 minute drive.  Will people travel that far to buy?
• How can I find the national Cost Per Vehicle Retail?

John Tkac answers LIVE broadcaster questions! In this segment:

• Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
• Is there a rule of thumb for what a dealer’s budget should be?
• How can I get a dealer’s GM to persuade their agency to work with me?

John Tkac answers LIVE broadcaster questions! In this segment:

• Why is it so hard to meet with dealers?  I find it very hard to get appointments.
• How long should an auto schedule last?
• My Ford dealer is having trouble getting inventory, why is that a challenge?

John Tkac answers LIVE broadcaster questions! In this segment:

• What are some good sources to take fresh ideas to dealers?
• What is the typical closing ratio at a dealership?   How much foot traffic do I need to bring them to get them a sale?
• How can I build up the value of advertising on my station?

John Tkac answers LIVE broadcaster questions! In this segment:

• How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
• How often should a dealer be changing radio copy?
• How does dealer cash work?

John Tkac answers LIVE broadcaster questions! In this segment:

• How can radio help a struggling dealer overcome previous poor management?
• How do I convince a dealer that radio is more effective than the direct mail their ad company is using?
• Is dealer loyalty important to today’s car buyer and should spots highlight what dealers do in their community?

John Tkac answers LIVE broadcaster questions! In this segment:

• How can radio and TV improve their ability to provide attribution information to a dealer?
• My dealer says he has to put a disclaimer on everything that includes a price.  Is that true?
• How can a dealer avoid saying things that require disclaimers?
• Is there value in live remote broadcasts from a dealership?

John Tkac answers LIVE broadcaster questions! In this segment:

• Should a dealer’s website be included in their TV spot?
• What can I do if a dealer won’t even see me?
• What can I do if my radio station doesn’t even have a website?
• Is there a way to find out how many vehicles are sold in my county by brand?

John Tkac answers LIVE broadcaster questions! In this segment:

• I have a dealer who will only meet with me in the showroom.  Is it OK for me to talk pricing out in the open?
• Should I pursue service dollars from a dealer?  Their service manager is sold on direct mail.
• Is there something up front that I can give to a gatekeeper to get an appointment with the dealer?