John Tkac Q&A | Local Broadcast Sales

Q&A with a Former Car Dealer – Part 19

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
How often should a dealer be changing radio copy?
How does dealer cash work?

Q&A with a Former Car Dealer – Part 18

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How do you sell to dealers who are with AutoTrader or cars.com?
Any tips for working with dealers’ agencies?
How do you get back in front of a dealer who was burned badly by the previous station owners?
Can I get end of year money from a dealer agency? How about directly from a dealer’s sales manager?

Q&A with a Former Car Dealer – Part 17

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How can radio help a struggling dealer overcome previous poor management?
How do I convince a dealer that radio is more effective than the direct mail their ad company is using?
Is dealer loyalty important to today’s car buyer and should spots highlight what dealers do in their community?

Q&A with a Former Car Dealer – Part 16

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

How can radio and TV improve their ability to provide attribution information to a dealer?
My dealer says he has to put a disclaimer on everything that includes a price. Is that true?
How can a dealer avoid saying things that require disclaimers?
Is there value in live remote broadcasts from a dealership?

Q&A with a Former Car Dealer – Part 15

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

Should a dealer’s website be included in their TV spot?
What can I do if a dealer won’t even see me?
What can I do if my radio station doesn’t even have a website?
Is there a way to find out how many vehicles are sold in my county by brand?

Q&A with a Former Car Dealer – Part 14

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A, Selling

John Tkac answers LIVE broadcaster questions! In this segment:

I have a dealer who will only meet with me in the showroom. Is it OK for me to talk pricing out in the open?
Should I pursue service dollars from a dealer? Their service manager is sold on direct mail.
Is there something up front that I can give to a gatekeeper to get an appointment with the dealer?

Q&A with a Former Car Dealer – Part 13

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do you battle third-party listing services like AutoTrader and cars.com?
Do you know any dealers who have had success with Internet TV?
Is there data that shows how far people drive to buy a car?

Q&A with a Former Car Dealer – Part 12

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

Do you focus on just one vehicle in a :30 radio spot?
What one-liner do you use to get in to a dealer who refuses to see you?
How do you combat mandated dealer spend?

Q&A with a Former Car Dealer – Part 11

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I get a local dealer to think more of my station’s value when he says he has to be in Auto Trader to compete?
How do you determine a used auto dealer’s ad budget?
Is there a reason to be concerned about Subaru’s recent quality issues?

Q&A with a Former Car Dealer – Part 10

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

What type of Internet products will compete with AutoTrader, Cars.com, etc.?
I have a Ford dealer who only advertises his used cars on air. How can I get him to consider including his new cars?
Do dealers do much with geofencing and geotargeting?
How do dealers get their email lists?