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Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • What are some creative message ideas for independent used car dealers? They have multiple brands and price ranges of cars. Do you focus on 2 or 3 specific brands/models? Or say “we have 35 cars on the lot priced at $399 per month” etc.
  • I mentioned co-op in a meeting with a dealer and he jumped down my throat. They apparently refuse co-op dollars and don’t do floor plan, they buy all inventory old-school. This is one of the 3 biggest dealers in the region. Can you comment on what to do when this happens?

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Growing Sales with Auto Dealers as Top Billers – Part 7 – Q&A

Growing Sales with Auto Dealers as Top Billers – Part 7 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Isn’t it better to stress the dealer name for the website? What if there are multiple dealers of the same brand in the same zip code? If the buyer searches the zip code brand, won’t all of the competition come up, especially if the competition invests more money for search engines?
  • What would you say to a dealer that has a CPVR below the national average?
  • I want to bring back an old client, but they didn’t see success with their small awareness spot for their new team. How can I convince them to think bigger?

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Driving Dealer Dollars – Part 7 – Q&A

Driving Dealer Dollars – Part 7 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • Do you have any advice for individuals who say “Why won’t dealerships meet with me?”
  • How is the number of vehicles sold still climbing even though there are fewer dealerships than before?
  • Why is getting a customer into the dealership more critical than getting them onto the website?

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Driving Dealer Dollars – Part 8 – Q&A

Driving Dealer Dollars – Part 8 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • You mentioned some dealer brands that are not doing well right now. It sounded like you were saying not to call on them, but maybe I have that wrong. Doesn’t it make sense to really focus on them because they need the help?
  • I got our only local franchise dealer into an affordable monthly package of a 10 second ad every hour. Now I can’t get them back to :30’s which would be more revenue for the radio station. Any suggestions to get them back to :30’s? I can’t use the argument of frequency.
  • Do you have any books or other written materials on this? How do I get more of this info?
  • How do I respond if I go to my local dealer with this information and he says that this might be national averages but our numbers are different?

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