Q&A With A Branding Expert – Part 3

Mark Levy answers live questions from broadcasters!  In this segment, he deals with the following questions:

  • How can you build confidence in representing your brand?
  • When selling radio, I am sometimes bombarded because we do not sell digital advertising.  How does our brand get around that?  They don’t even want to talk after they hear we don’t have that as an option sometimes.
  • How do you know you are representing yourself correctly to your clients?

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Q&A With a Digital Expert – Part 1

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

  • Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
  • How do we counter-sell a client’s digital campaign?
  • What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
  • How do I critique an advertiser’s or prospect’s website without hurting their feelings?

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