LBS Experts | Local Broadcast Sales

Q&A With A Branding Expert – Part 3

Ask LBS, Best Practices, Mark Levy Q&A

Mark Levy answers live questions from broadcasters! In this segment, he deals with the following questions:

How can you build confidence in representing your brand?
When selling radio, I am sometimes bombarded because we do not sell digital advertising. How does our brand get around that? They don’t even want to talk after they hear we don’t have that as an option sometimes.
How do you know you are representing yourself correctly to your clients?

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Q&A with a Former Car Dealer – Part 4

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

How do I convince a dealer that their ad agency is too focused on digital without alienating the relationship with the agency?
How can I get more service advertising business from my franchise dealers?
Our station provides direct mail. Would you tell us to focus on that Unique Selling Proposition?

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Q&A With a Digital Expert – Part 1

Ask LBS, Best Practices, Prospecting, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

Our manager prefers that we sell the entire budget into broadcast and only sell digital if they won’t consider a 100% broadcast buy. What are the dangers of this type of strategy?
How do we counter-sell a client’s digital campaign?
What are the best ways to explain retargeting, display, and mobile delivery to potential clients?
How do I critique an advertiser’s or prospect’s website without hurting their feelings?

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