LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• What would be some points of emphasis for selling dealers on buying advertising with a small market station outside of a metro area?
• In general, how would you pitch a radio and digital package to dealerships?
• What does the 56% of “Internet” include? Is TV just broadcast TV or does it include cable and the streaming options available now?

LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• If the copy mentions the website 3 times but the site name is significantly different than the company name, should I include both?
• What are some tips for covid advertising for used dealers that don’t have a website?
• Where can I find automotive registration data? – Dorothy

LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• How do you overcome the dealer objection that Certified Pre-Owned inventory is low?
• How do you gain dealer confidence and establish a partnership when you are NOT the #1 station in your market?

LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• Inventory seems to be an issue for many of our local dealers. Do you see that changing anytime soon?
• Our local dealers are still complaining about lack of inventory. How do they address this issue in their advertising?
• When you said that 2020 the dealers were down, that was in vehicle sales only right? My dealers had less inventory but made much more money because demand was so strong. Each dealer had 4-5 buyers per car so they could ask for a premium, how would you handle that?

LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• I own an Infiniti.  I only have it serviced at an Infiniti dealer.  However, not every market has one.  How can I appeal to the dealers (especially luxury dealers that are not in every market) to advertise in my market but are hesitant because they are not located here?
• Are dealers still clamoring to be a pump out dealership or with internet advertising could they care less?
• How did brands like KIA and Hyundai perform in 2020?

LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

• How small is too small to advertise?
• I work for an AM station. How do I get over that objection when talking with clients?  We stream on over 60 platforms including radio.com….
• Manufacturers were closed down for a bit of 2020 due to COVID.  Our local dealers report that their lack of new car/truck inventory was what hurt sales.  That also led to their lack of used car inventories.  What effect did the lack inventory have on the overall 2020 sales numbers?