LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• Are there one or two common qualities that impress you the most about sales superstars?
• When finding successful people to mentor me, do you think it’s better to find people at my station or is it better to find someone in a completely different industry?
• You mention that it is best to meet with a prospect or client in person. What should I do when they tell me that they would rather communicate via email?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• How can I get time with the decision-maker if the gatekeeper won’t let me see them?
• Stefan, who do you read/listen to for inspiration?
• From a manager’s standpoint, what characteristics about mediocre salespeople bother you the most?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• How do you draw up an order on the spot during a meeting?
• Do you have advice for organizing information and materials for the accounts and leads you are managing?
• Sometimes we come across articles that we think would apply to a client’s business. Is it ok to email it to them and follow up in person or is it better to just print it off and take it to them?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• What is the best way to set up a sales day?
• Our station is in a very small market. How would you approach national chain businesses to advertise on a small market station?
• Do you have a minimum number of people you require your staff to contact each day?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• For communicating with Corporate Offices or Agencies out of the area, what would you consider the best way to connect?
• Should my ideas always be presented in the form of a spec ad/script?
• I loved your story about Dan Toomey, when is the best time of day to walk in for a cold call?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• How can I say “I have a great idea for you” when I don’t know what they’ve been doing with advertising, or details about their goals and company?
• As a seller, were you on straight commission or a different compensation plan?
• I am in sales AND I am one of our on-air announcers. Any advice on how to use that to grow my sales?

LBS Broadcast Selling Expert, Stefan Rybak, takes LIVE broadcaster questions! In this session:

• Cold calls are tough for me. What was your approach for your typical cold call, did you always have a script and a spec ad? What else should I do on cold calls to get further results?
• I am new to selling broadcast. Do you have any advice on prospecting a potentially high-value vertical? How do you decide what type of businesses are worth your time and effort?
• We have no formal sales system in place at my station. What should I do to develop my own successful system to follow?