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AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 8 – Q&A

AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • I’m new to selling radio. It sounds like you are saying that we should walk in to a business with a full campaign idea. Do I have that right and what do I do if they have another vision in mind?
  • What if a prospect is advertising on another station already with a bad campaign but they like it? How do I get them to change it?
  • You mentioned using AI as a tool to help improve on the creative ideas that I bring to local businesses. Are there any other tools or tactics that you’d recommend as well?

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Driving Dealer Dollars – Part 7 – Q&A

Driving Dealer Dollars – Part 7 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • Do you have any advice for individuals who say “Why won’t dealerships meet with me?”
  • How is the number of vehicles sold still climbing even though there are fewer dealerships than before?
  • Why is getting a customer into the dealership more critical than getting them onto the website?

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