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Finish Strong, Start Bold! – Part 7 – Q&A

Finish Strong, Start Bold! – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

  • I have a client that is a marijuana dispensary and they want to end their annual contract. They are concerned about their renewal costs and taxes. They started this contract 3 months ago and while their ads are running they are seeing a huge increase in business. How do I convince them to stay with the contract while they are concerned about their daily costs of running their business?
  • Do you have any suggestions for talking to a local movie theater? It’s part of a chain, but they aren’t advertising their dinner and a movie deal except in their infrequent national spots.
  • I’m noticing a lot of media companies focusing on “digital” at the expense of radio. It seems like some companies are ‘giving up’ on radio and putting digital first. Radio (as we all know) has great potential and a HUGE audience compared to digital. It seems like some broadcast companies are forgetting the value they hold in their hands. What are your thoughts on this?

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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 10 – Q&A

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Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

  • Is it more advisable to use the same AI every time or is it OK to use multiple?
  • I thought the final Gemini script was fine, not over anyone’s head, and very serviceable. Can you use it as an example to show how you would take it from “spark plugs” to “go fast, look cool”?
  • We have also used ChatGPT to create graphic ideas for display ads and logos. Usually there are typos or graphic glitches. If we correct the parts that “goofed up”, would that be considered enough change to use the graphics?

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Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

Why AI Can’t Replace You: The Art of the Audience-First Ad – Part 9 – Q&A

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Tim Burt, LBS Creative and AI Expert, takes LIVE broadcaster questions!  In this session:

  • AI is the shiny thing out there right now. How can I convince a local client that they need our help in designing their creative instead of just using whatever AI generates?
  • We use ChatGPT to assist with creative wording when we are writing scripts. How much of the copy do we need to change to not get hit with plagiarism? ChatGPT offers suggestions at the end of each version of the copy it creates. I usually let it give me multiple options. If I take some sections from a couple of these samples to jazz up the original script and then add in the local name & info, would that be enough changes?
  • You mentioned that you pay for Google Gemini. I like to use Microsoft CoPilot for free. Something made you decide to go for a paid AI instead of a free option. What criteria should I be considering when choosing an AI service?

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