Budgeting After an Economic Shutdown – Part 7 – Q&A

Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • What do you do if an account is new and does not have historical spending to review and compare?
  • I like to sell and upsell. Why should I waste my time putting budget numbers together when I am paid to be out selling?
  • It’s hard for me to get organized with a budgeting process. Any tips on how I can do so?
  • What’s the worst mistake you ever made in budgeting?

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Budgeting After an Economic Shutdown – Part 6 – Q&A

Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • In your opinion, why does our corporate office ask for a budget, when in the end they are just going to tell us what our budget number is going to be?
  • What do you do about AE’s that are not numbers driven in terms of asking them to put together their own budget?
  • Would you look at historical data further back than 2019 due to the fluctuation in 2021 and 2020?
  • What’s going to replace the huge influx of recruitment advertising? – Rick

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Budgeting After an Economic Shutdown – Part 5 – Q&A

Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • When I’m budgeting, I like to give a reasonable budget that I project I can make and then add 20% for an optimistic projection and 20 percent less for a worst case.   Is this the proper way to do it?
  • Do you recommend that you go through a budget discussion with all of your accounts before completing a budget for the company?
  • I am always concerned that my company might use my budget for any one quarter against me if I don’t meet that number.  Is it OK to sandbag a little bit to leave myself some slack?
  • Do you recommend that I take my manager on some of the budget meetings with my clients?
  • How do you help clients that are focused on NOW and pulling back on their advertising because they can’t get inventory?

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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 10 – Q&A

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

  • How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
  • What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?

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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 9 – Q&A

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

  • How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
  • We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?

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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A

LBS President Gary Moore takes LIVE broadcaster questions!  In this session:

  • What’s the best way to show you care about your clients while still being solution-focused?
  • What’s your best advice for people new to broadcast sales?
  • How do you convince veteran sales reps that digital is here to stay and to embrace and learn it?  Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

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