Budgeting After an Economic Shutdown – Part 1
Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, discusses how being effective in the recovering economy requires us all to be even more on top of our game...
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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 10 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
- What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 9 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
- We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- What’s the best way to show you care about your clients while still being solution-focused?
- What’s your best advice for people new to broadcast sales?
- How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 7 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- What can I do when a client says they have too much business and don’t need to use my station to get more?
- How do you overcome the situation of getting businesses to advertise after they’ve been shut down and are struggling with just paying their bills?
- You’ve piqued my interest. How can I start getting into video production?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 6 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- I have a client who doesn’t want to advertise because they don’t want to seem heartless or insensitive. What can I do to help them work through this concern?
- What are some practical daily things I can do now to be more ready for my clients when things get closer to normal?
- Would you recommend showing our customers the report from LBS Research?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 5
Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never...
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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 4
Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never...
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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 3
Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never...
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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 2
Your clients and prospects are looking ahead and hoping for days where business gets back to normal… whatever “normal” is and will be. As broadcast sellers, we have never...
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