Mark Landon Q&A | Local Broadcast Sales

Q&A with a Mobile and OTT Expert – Part 2

Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?

Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
How can radio sell to match a listener’s entire daily journey?
Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

Mark Landon takes LIVE broadcaster questions! In this session:

If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
What do you tell a station that finds digital to be confusing?
Does my Echo or similar device at my home influence the digital ads I get?

Mark Landon takes LIVE broadcaster questions! In this session:

Mark Landon takes LIVE broadcaster questions! In this session:

Mark Landon takes LIVE broadcaster questions! In this session:

What are your thoughts/experience on/with OTT?
Who are some reputable partners for my station to partner with to provide digital services?
Are there two or three questions we should be asking providers BEFORE partnering with them?

Mark Landon takes LIVE broadcaster questions! In this session:

Can you give a couple good reasons why we should sell on both broadcast and digital?
How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?