Mark Levy Q&A | Local Broadcast Sales

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 7 Q&A

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
What do you think political advertising is going to look like in 2020?

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise. How do I respond to that?

LBS experts take LIVE broadcaster questions! In this session:

How do we address agencies pulling their advertising?
What do you say to a client who insists on filling their commercial with cliches?
How do you contact clients without it becoming an opportunity for them to cancel?
How do you handle reps who say they can’t make a conference call while working from home?
How do you recommend approaching clients when things return to normal?

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?

LBS Broadcast Expert, Mark Levy, takes LIVE broadcaster questions! In this session:

Our station does not have an attorney for answering political questions. Who can I contact or what website can I go to with these?
Do you have a strategy for getting those last-minute dollars that were not in the budget as we approach election day?
How can I build on my personal brand and become THE election advertising expert in my market?
Who is the best person to contact for the various advocacy ads?
How does direct response affect the lowest unit rate for a candidate?

Mark Levy answers LIVE broadcaster questions! In this segment:

What are some tools I can use to figure out how much a client will spend the first time they advertise?
How do I get a client to use a campaign that does not include them personally in the spots?
How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?

Mark Levy answers live questions from broadcasters! In this segment, he deals with the following questions:

How can you build confidence in representing your brand?
When selling radio, I am sometimes bombarded because we do not sell digital advertising. How does our brand get around that? They don’t even want to talk after they hear we don’t have that as an option sometimes.
How do you know you are representing yourself correctly to your clients?