Mark Levy answers LIVE broadcaster questions! In this segment:

  • What are some tools I can use to figure out how much a client will spend the first time they advertise?
  • How do I get a client to use a campaign that does not include them personally in the spots?
  • How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?