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Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
  • How do you get a business to understand that not providing offers is really harming their business?
  • What would you create for a roofing company?
  • Do you have any recommendations for a great offer for a jewelry store for a Mother’s Day promotion?

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Relief and Hope for Local Auto Dealers – Part 11 – Q&A

Relief and Hope for Local Auto Dealers – Part 11 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • What would be some points of emphasis for selling dealers on buying advertising with a small market station outside of a metro area?
  • In general, how would you pitch a radio and digital package to dealerships?
  • What does the 56% of “Internet” include? Is TV just broadcast TV or does it include cable and the streaming options available now?

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Relief and Hope for Local Auto Dealers – Part 10 – Q&A

Relief and Hope for Local Auto Dealers – Part 10 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • If the copy mentions the website 3 times but the site name is significantly different than the company name, should I include both?
  • What are some tips for covid advertising for used dealers that don’t have a website?
  • Where can I find automotive registration data? – Dorothy

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Relief and Hope for Local Auto Dealers – Part 8 – Q&A

Relief and Hope for Local Auto Dealers – Part 8 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • Inventory seems to be an issue for many of our local dealers. Do you see that changing anytime soon?
  • Our local dealers are still complaining about lack of inventory. How do they address this issue in their advertising?
  • When you said that 2020 the dealers were down, that was in vehicle sales only right? My dealers had less inventory but made much more money because demand was so strong. Each dealer had 4-5 buyers per car so they could ask for a premium, how would you handle that?

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Relief and Hope for Local Auto Dealers – Part 7 – Q&A

Relief and Hope for Local Auto Dealers – Part 7 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • I own an Infiniti.  I only have it serviced at an Infiniti dealer.  However, not every market has one.  How can I appeal to the dealers (especially luxury dealers that are not in every market) to advertise in my market but are hesitant because they are not located here?
  • Are dealers still clamoring to be a pump out dealership or with internet advertising could they care less?
  • How did brands like KIA and Hyundai perform in 2020?

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