New Hire Webinars | Local Broadcast Sales

Relief and Hope for Local Auto Dealers – Part 6 – Q&A

LBS Automotive Expert John Tkac answers LIVE broadcaster questions! In this session:

How small is too small to advertise?
I work for an AM station. How do I get over that objection when talking with clients? We stream on over 60 platforms including radio.com….
Manufacturers were closed down for a bit of 2020 due to COVID. Our local dealers report that their lack of new car/truck inventory was what hurt sales. That also led to their lack of used car inventories. What effect did the lack inventory have on the overall 2020 sales numbers?

Your local auto dealers have enjoyed record sales during the past several years. We all know that...

Your local auto dealers have enjoyed record sales during the past several years. We all know that...

Your local auto dealers have enjoyed record sales during the past several years. We all know that...

Your local auto dealers have enjoyed record sales during the past several years. We all know that...

Your local auto dealers have enjoyed record sales during the past several years. We all know that...

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What’s the best way to show you care about your clients while still being solution-focused?
What’s your best advice for people new to broadcast sales?
How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What can I do when a client says they have too much business and don’t need to use my station to get more?
How do you overcome the situation of getting businesses to advertise after they’ve been shut down and are struggling with just paying their bills?
You’ve piqued my interest. How can I start getting into video production?