Paul Weyland answers live questions from broadcasters!  In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!

Paul Weyland answers live questions from broadcasters!  In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!

Paul Weyland answers live questions from broadcasters!  In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!