Ron Steiner explains the methodology behind the numbers provided in the NSI Rating Book. This...

In this first of three modules on NSI Rating Book terms, Ron Steiner discusses key words such as...

In this second module on ratings book terms, Ron Steiner explains HUT, ratings, share, and other...

In this final module on ratings book terms, Ron Steiner explains reach (cume) and frequency, two...

In this first of two modules on ratings formulas, Ron Steiner walks you through some of the most...

In this second module on important formulas, Ron Steiner provides an easy to remember formula for...

Ron Steiner covers the importance of dayparts, selling units, breaks, and rotation....

Ron Steiner guides you in reading and better comprehending the Daypart Summary of the ratings...

Ron Steiner highlights other important sections of the ratings book and their uses, including the...