Ron Steiner explains the methodology behind the numbers provided in the NSI Rating Book. This 9-video training runs 36 minutes.

In this first of three modules on NSI Rating Book terms, Ron Steiner discusses key words such as universe, DMA, and NSI Area.

In this second module on ratings book terms, Ron Steiner explains HUT, ratings, share, and other essential terms.

In this final module on ratings book terms, Ron Steiner explains reach (cume) and frequency, two important terms that define the core of most TV advertising sales...

In this first of two modules on ratings formulas, Ron Steiner walks you through some of the most frequently used calculations, including Audience, Cost Per Point, and Cost...

In this second module on important formulas, Ron Steiner provides an easy to remember formula for calculating ratings, HUT, and share.

Ron Steiner covers the importance of dayparts, selling units, breaks, and rotation.  

Ron Steiner guides you in reading and better comprehending the Daypart Summary of the ratings book.

Ron Steiner highlights other important sections of the ratings book and their uses, including the program average section, the time period section, and the trend...