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How to Read the NSI Rating Book

How to Read the NSI Rating Book

NSI Rating Book

Ron Steiner explains the methodology behind the numbers provided in the NSI Rating Book. This...

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How to Read the NSI Rating Book: Terms You Should Know

How to Read the NSI Rating Book: Terms You Should Know

NSI Rating Book

In this first of three modules on NSI Rating Book terms, Ron Steiner discusses key words such as...

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How to Read the NSI Rating Book: Terms You Should Know Part 2

How to Read the NSI Rating Book: Terms You Should Know Part 2

NSI Rating Book

In this second module on ratings book terms, Ron Steiner explains HUT, ratings, share, and other...

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How to Read the NSI Rating Book: Terms You Should Know Part 3

How to Read the NSI Rating Book: Terms You Should Know Part 3

NSI Rating Book

In this final module on ratings book terms, Ron Steiner explains reach (cume) and frequency, two...

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How to Read the NSI Rating Book: Most Frequent Computations

How to Read the NSI Rating Book: Most Frequent Computations

NSI Rating Book

In this first of two modules on ratings formulas, Ron Steiner walks you through some of the most...

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How to Read the NSI Rating Book: Important Formulas

How to Read the NSI Rating Book: Important Formulas

NSI Rating Book

In this second module on important formulas, Ron Steiner provides an easy to remember formula for...

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How to Read the NSI Rating Book: Dayparts, Selling Units, Breaks & the Log

How to Read the NSI Rating Book: Dayparts, Selling Units, Breaks & the Log

NSI Rating Book

Ron Steiner covers the importance of dayparts, selling units, breaks, and rotation....

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How to Read the NSI Rating Book: Dayparts

How to Read the NSI Rating Book: Dayparts

NSI Rating Book

Ron Steiner guides you in reading and better comprehending the Daypart Summary of the ratings...

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How to Read the NSI Rating Book: Other Sections

How to Read the NSI Rating Book: Other Sections

NSI Rating Book

Ron Steiner highlights other important sections of the ratings book and their uses, including the...

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