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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
- How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
- What do you think political advertising is going to look like in 2020?
LBS Broadcast Expert, Mark Levy, takes LIVE broadcaster questions! In this session:
- Our station does not have an attorney for answering political questions. Who can I contact or what website can I go to with these?
- Do you have a strategy for getting those last-minute dollars that were not in the budget as we approach election day?
- How can I build on my personal brand and become THE election advertising expert in my market?
- Who is the best person to contact for the various advocacy ads?
- How does direct response affect the lowest unit rate for a candidate?