Political Advertising

LBS and Revenue Development Resources Political Service!

Mark Levy can be reached at 972-522-8570 and/or mark@rdrtoday.com. Tell Mark that you saw this video on LBS to receive your station discount!

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 6 Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Mark Levy Q&A, Political Advertising, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
What do you think political advertising is going to look like in 2020?

Political Advertising Q&A – Part 1

Ask LBS, Mark Levy Q&A, Political Advertising

LBS Broadcast Expert, Mark Levy, takes LIVE broadcaster questions! In this session:

Our station does not have an attorney for answering political questions. Who can I contact or what website can I go to with these?
Do you have a strategy for getting those last-minute dollars that were not in the budget as we approach election day?
How can I build on my personal brand and become THE election advertising expert in my market?
Who is the best person to contact for the various advocacy ads?
How does direct response affect the lowest unit rate for a candidate?

Positioning the All-Important Political Advertising for You and Your Station!

Digital Webinars, LBS Webinars - 2019, Political Advertising, Radio Webinars, Television Webinars

Mark Levy discusses how professionally preparing and delivering political campaigns will significantly impact your added revenue streams that you otherwise may miss. Waiting...

Mark Levy discusses some of the issues that you need to consider when selling political advertising, a potentially profitable minefield that your state broadcasters...