Radio Webinars | Local Broadcast Sales

Boring Creative That Sells – Part 6 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

What can I do if the client demands she be in the commercial but she’s not very good on air?
COVID has wiped out the customer base of many of my clients. How can I convince them they need to rebuild their loyal customer base?
To be honest, I’m not very creative and hate trying to be. How can I start enjoying the process and get genuinely excited about my proposals?

Boring Creative That Sells – Part 5 – Q&A

Ask LBS, Creative, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

How can I help a client see that the script or the spot they love isn’t good for them?
How can I practice writing creative copy and then evaluate the good and the bad of my efforts without putting it on air?
One of my clients is proud to have been family owned and operated for three generations. Is there a good way to get that point across without saying it?

Boring Creative That Sells – Part 4

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 3

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 2

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

Boring Creative That Sells – Part 1

Creative, Digital Webinars, LBS Webinars - 2020, New Hire Webinars, Radio Webinars, Television Webinars

There is absolutely a time and a place for simple (some would even say “boring!”) spots and copy to get an effective message in front of your audience. In this...

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

Ask LBS, COVID-19, Digital Sales Ideas, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Restaurant Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

No insurance companies broadcast in our market – they are very closed to doing anything other than print. How do we convert them to radio?
I have a Pizza Shop who was on the air before COVID. His recent response to me was NO MORE BILLS. How do I get an audience with him again?
Do you have any ideas for supplemental oxygen and medical equipment supplies?
Can I use client podcasts as a marketing advantage for them?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, Healthcare Sales Ideas, LBS Webinars - 2020, Radio Webinars, Social Media, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 8 – Q&A

Ask LBS, COVID-19, Home Improvement Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores. What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
How important is it for a client to have a modern and exciting website?
I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%. He wants a proposal that shows a clear ROI for him. I am a first year AE. Can you tell me how to do this and what other info I should provide?
When is the best time to reach out to ad agencies for financial institutions?
Our market has many local gift shops. One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Ask LBS, Automotive Sales Ideas, COVID-19, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for the oil field industry and associated companies?
How do you deal with several advertisers in the same industry running on your station and keep them happy?
Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
Do you have any sales ideas for HVAC and fireplace centers?