COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 3
Local businesses, your audience, and your station need you at your very best. Come prepared to be...
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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 2
Local businesses, your audience, and your station need you at your very best. Come prepared to be...
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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 1
Local businesses, your audience, and your station need you at your very best. Come prepared to be...
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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 9 – Q&A
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
- Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
- Is it best to show all options with both on-air & digital together? How about also showing an on-air only option for comparison?
- What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
- Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?
Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 8 – Q&A
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
- How would you present your marketing plan when you have separate teams for broadcast and digital?
- How do you encourage your staff to get excited about digital?
- We are a small company and have no corporate or digital dept. Would you recommend working with a white label company to fulfill digital needs?
Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 7 – Q&A
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
- Can you elaborate on FaceBook ads a bit? What would you charge to create a sponsored post for a client? How often would you run a sponsored post and how long should a sponsored post run?
- How can we know if our digital pricing is fair?
- What is your opinion regarding stand-alone digital sales reps?
Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 6 – Q&A
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
- What would you do if your GSM says “sell out our radio inventory first, we will worry about digital later”?
- Our digital manager is smart, but she’s not very good on sales calls. How can I benefit from her knowledge, but keep her away from my clients? I’ve actually lost two accounts because of her interactions with my clients.
- If I have a client or if I’m prospecting and the business is already doing digital (ie SEO / SEM) how would you suggest trying to have them switch the vendor?
Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 5
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 4
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 3
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
Read More