On the Spot – Part 8
Paul Weyland offers ideas for product service categories! In this session: Roofing, Lawn Care, and Power Tools Hearing Centers Physicians and Millennials...
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On the Spot – Part 7
Paul Weyland offers ideas for product service categories! In this session: Plumbers Funeral Homes Headstones and Monuments
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Positioning the All-Important Political Advertising for You and Your Station!
Mark Levy discusses how professionally preparing and delivering political campaigns will significantly impact your added revenue streams that you otherwise may miss. Waiting...
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On the Spot – Part 6
Paul Weyland offers ideas for product service categories! In this session: Casinos Assisted Living Centers Home Construction
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On the Spot – Part 5
Paul Weyland offers ideas for product service categories! In this session: Do you have any ideas a towing company with five trucks available during the winter season? They...
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On the Spot – Part 4
Paul Weyland offers ideas for product service categories! In this session: Do you have any ideas for getting car dealers to want to advertise with a station? They are so...
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Setting Ourselves Up to Win 4x More Local Direct Business!
In this session, Paul Weyland uses a real headline to get an appointment with the decision maker. Then he’ll make the best presentation the client has NEVER heard, and ask...
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Q&A with a Mobile and OTT Expert – Part 2
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
- Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
- Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?
Q&A with a Mobile and OTT Expert – Part 1
Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!
- How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
- Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
- How can radio sell to match a listener’s entire daily journey?
- Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?
What’s All This Fuss over Mobile to Social Device ID Targeting and OTT?
Why are you likely losing significant market share to these newer digital options? Today (and tomorrow), every broadcaster must be able to discuss digital possibilities with...
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