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COVID-19: Be the Best in Your Market – Part 6

LBS experts take LIVE broadcaster questions!  In this session:

  • How do we address agencies pulling their advertising?
  • What do you say to a client who insists on filling their commercial with cliches?
  • How do you contact clients without it becoming an opportunity for them to cancel?
  • How do you handle reps who say they can’t make a conference call while working from home?
  • How do you recommend approaching clients when things return to normal?

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COVID-19: Be the Best in Your Market – Part 5

LBS experts take LIVE broadcaster questions!  In this session:

  • What do I tell business owners deciding between making payroll and advertising?
  • How do I help a client work around appearing insensitive if they advertise?
  • What is the single, most important question to ask a client today?
  • If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
  • How would you sell sports talk radio right now with no idea on when sports might be back?

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5 Common Brand Mistakes And How To Avoid Them Q&A – Part 4

LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session:

  • What if your client has a limited budget and doesn’t feel like they can compete with the bigger retailers in their market?
  • Is it better to do multiple ads with single messages or one ad with multiple bullet points?

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