Radio | Local Broadcast Sales

People + Data = Better: The Powerful Combo of Analytics and Expertise

Media

At LeadsRx, we believe that people + data = better. That means taking multitouch marketing...

Repurposing radio ads for podcasts might not be a great idea

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Pixabay Get marketing news you’ll actually want to read The email newsletter guaranteed to...

Podcast Engagement Isn’t Just Perception. Study Shows It’s Also Biometrically Measurable.

Media

A new study from the U.K. shows many of the same trends seen among American podcast listeners are...

Radio Lifts Nonprofit Web Activity By As Much As 22%.

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It’s yet another feather in radio’s cap: the power of nonprofit advertising. During...

Minority-Owned Media Gets A Boost With Nielsen’s New Study

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getty The movement for racial justice over the last two years empowered diverse communities to...

Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever

Media

U.S. ad spending increased for its ninth consecutive month in November — expanding 10.3%...

Local TV Ad Revenue To Soar 28% In $21.37B In 2022, Boosted By Political, Winter Olympics Ads

Media

Next year, another expected record for political advertising spending, coupled with the Winter Olympics, will fuel sharp overall growth […]- Click here to read the full story from www.mediapost.com

Expect Political Awareness, Viewer Engagement To Rise In 2022

Media

TV news networks — following the trend of political advertising — should see a notable rise in viewership in […]- Click here to read the full story from www.mediapost.com