Paul Weyland explains why he LOVES local direct clients and explains what your goal should be on each and every sales call!

Paul Weyland discusses the most common mistakes made by new account execs and how to take a more effective approach right from the start.

Paul Weyland provides a very different approach for generating consistently great ideas to land new business.

Paul Weyland shows you the value of customer-focused headlines as you work to set appointments to meet with clients and prospects!

In this first of three videos on answering client objections, Paul Weyland teaches you how to dissect and defuse the number one objection to broadcast advertising.

Paul Weyland continues his examination of common objections and how to handle them.

Paul Weyland wraps up his look at answering the most common objections to broadcast advertising.

Paul Weyland explains that your job is to be creative for the client, and explains how to effectively do just that.

Paul Weyland examines the heart of the deep sell: Identifiable Difference.

Paul Weyland emphasizes the importance of an appeal to real emotions in advertising that cuts through the clutter.