Sales 101: Introduction
Paul Weyland explains why he LOVES local direct clients and explains what your goal should be on each and every sales call!
Read MorePaul Weyland explains why he LOVES local direct clients and explains what your goal should be on each and every sales call!
Read MorePaul Weyland discusses the most common mistakes made by new account execs and how to take a more effective approach right from the start.
Read MorePaul Weyland provides a very different approach for generating consistently great ideas to land new business.
Read MorePaul Weyland shows you the value of customer-focused headlines as you work to set appointments to meet with clients and prospects!
Read MoreIn this first of three videos on answering client objections, Paul Weyland teaches you how to dissect and defuse the number one objection to broadcast advertising.
Read MorePaul Weyland continues his examination of common objections and how to handle them.
Read MorePaul Weyland wraps up his look at answering the most common objections to broadcast advertising.
Read MorePaul Weyland explains that your job is to be creative for the client, and explains how to effectively do just that.
Read MorePaul Weyland examines the heart of the deep sell: Identifiable Difference.
Read MorePaul Weyland emphasizes the importance of an appeal to real emotions in advertising that cuts through the clutter.
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