Reopening and Dancing Around COVID – Part 1
Messages matter–whether you’re talking to the advertiser or the advertiser’s...
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Closing Deals
Greg Gibbons, Digital Manager at Cumulus Media, discusses the three types of close required on...
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Making Your Mark in a Recovering Economy – Part 5 – Q&A
Paul Weyland take LIVE broadcaster questions! In this session:
- Annual buys are always best. However, I’ve found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
- I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
- How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
- Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
- Do you have any ideas for the Home Services industry?
- Do you have any ideas for Dentists? This is a tough category.
How To Work From Home
LBS President, Gary Moore, shares concepts and principles VITAL for successfully working from...
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What’s Your COVID-19 Strategy?
In response to a broadcast seller’s question about what to do amidst coronavirus-caused ad...
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Q&A with a Former Car Dealer – Part 24
John Tkac answers LIVE broadcaster questions! In this segment:
- Is Genesis making headway in the luxury battle? Are they still sold at Honda dealerships or are there standalone Genesis dealers?
- We have a mega dealer in town who claims he does not need broadcast to be successful, how can I convince him otherwise?
- My dealers complain that they are being forced by corporate to spend more on built-in advertising leaving less money for local ad buys. Are you hearing this too?
Q&A with a Former Car Dealer – Part 23
John Tkac answers LIVE broadcaster questions! In this segment:
- How can you show ROI with radio?
- Our nearest Subaru is a 40 minute drive. Will people travel that far to buy?
- How can I find the national Cost Per Vehicle Retail?
Q&A with a Former Car Dealer – Part 22
John Tkac answers LIVE broadcaster questions! In this segment:
- Is there a difference in what a new car dealer and a used car dealer should be paying to advertise a vehicle?
- Is there a rule of thumb for what a dealer’s budget should be?
- How can I get a dealer’s GM to persuade their agency to work with me?
Q&A with a Former Car Dealer – Part 21
John Tkac answers LIVE broadcaster questions! In this segment:
- Why is it so hard to meet with dealers? I find it very hard to get appointments.
- How long should an auto schedule last?
- My Ford dealer is having trouble getting inventory, why is that a challenge?
Q&A with a Former Car Dealer – Part 20
John Tkac answers LIVE broadcaster questions! In this segment:
- What are some good sources to take fresh ideas to dealers?
- What is the typical closing ratio at a dealership? How much foot traffic do I need to bring them to get them a sale?
- How can I build up the value of advertising on my station?