Make a Tremendous Difference with Your Car Dealers
So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....
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Q&A with a Creative and Marketing Expert – Part 7
Tim Burt takes LIVE broadcaster questions! In this segment:
- What is the most effective length for radio ads and should we discourage clients from longer spots?
- What is the proper weekly frequency for a campaign?
- Should a client’s traditional spots match their digital campaign as well?
Q&A with a Former Car Dealer – Part 19
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I get a dealer to focus on quality spots throughout the day and stop thinking about which station gives him the most free spots?
- How often should a dealer be changing radio copy?
- How does dealer cash work?
Q&A with a Creative and Marketing Expert – Part 6
Tim Burt takes LIVE broadcaster questions! In this segment:
- I have a furniture store behind a strip mall, how can I do a remote to bring customers in?
- How do you create an ad that makes a client stand out when they don’t even know why they are different or better?
- Any thoughts on how to write an effective recruitment ad for a client?
Q&A with a Creative and Marketing Expert – Part 5
Tim Burt takes LIVE broadcaster questions! In this segment:
- How do I produce a spot that makes my client look good and that competes with national spots?
- When a dealer has one of their sales people record a spot and it sounds really bad, should I tell them?
- How can I get away from saying “and more!” in an ad?
Q&A with a Former Car Dealer – Part 17
John Tkac answers LIVE broadcaster questions! In this segment:
- How can radio help a struggling dealer overcome previous poor management?
- How do I convince a dealer that radio is more effective than the direct mail their ad company is using?
- Is dealer loyalty important to today’s car buyer and should spots highlight what dealers do in their community?
Boost Your Creativity!
A POWERFUL marketing message will always be WORTH MORE than the advertising budget! Ready for real, practical steps to make a significant difference for your advertiser’s TV...
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Q&A with a Digital Business Expert – Part 2
Tom Mohr, Founder, CEO, and Managing Director of CEOQuest in Silicon Valley takes LIVE broadcaster questions! In this session:
- How do I determine my audience conversion rate?
- How does programming relate to segmentation?
- Can you provide an example of segmentation?
Q&A with a Digital Business Expert – Part 1
Tom Mohr, Founder, CEO, and Managing Director of CEOQuest in Silicon Valley takes LIVE broadcaster questions! In this session:
- How do I figure out a customer’s lifetime value?
- How does the “Bow Tie Revenue Engine” relate to my account list?
- Why do you think segmentation is the most important thing a radio rep can focus on?
Q&A with a Former Car Dealer – Part 16
John Tkac answers LIVE broadcaster questions! In this segment:
- How can radio and TV improve their ability to provide attribution information to a dealer?
- My dealer says he has to put a disclaimer on everything that includes a price. Is that true?
- How can a dealer avoid saying things that require disclaimers?
- Is there value in live remote broadcasts from a dealership?