COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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Making Your Mark in a Recovering Economy – Part 10 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

  • How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
  • How often should you update a client’s ad?
  • What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
  • What would you say from the heart to your sales team and staff about covid19?

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Making Your Mark in a Recovering Economy – Part 9 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

  • I was trained that you should always offer three options a big plan, medium and small.  Do you recommend that or do you think it’s OK just to present just one or two?
  • I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
  • What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
  • Do you have any advice on securing ad dollars for a local franchise store?
  • I need help getting the nerve up to make that FIRST call/contact on the phone!
  • What kind of businesses would you recommend talking to in a small market?
  • What if you’re a micro-market, and all you have to work with are small advertisers?
  • What would you promote to an HVAC Service advertiser using a headline?

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Making Your Mark in a Recovering Economy – Part 7 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

  • What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
  • How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
  • I have a client who has been a loyal radio/tv advertiser.  He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio.  How would you address that?
  • Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
  • I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
  • We are in a small market and don’t get Nielsen numbers very often.  A lot of our airtime is dedicated to live sports.  How can I get clients to spend the money on music programming when they aren’t on sports?
  • How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
  • How can I get the owner of a towing company to call me back?

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