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Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 7 – Q&A

Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 7 – Q&A

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Shannon Kinney, Founder and CEO of Dream Local Media answers LIVE broadcaster questions! In this session:

  • Does ChatGPT work better when you ask questions in paragraph form or in bullet points?
  • Do you find that certain free AI services do better with business contexts?
  • What would be your advice when it is hard to even get a discovery meeting, but you know the client will benefit from working with your station?

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Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 8 – Q&A

Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 8 – Q&A

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Shannon Kinney, Founder and CEO of Dream Local Media answers LIVE broadcaster questions! In this session:

  • Do you find that using AI hurts your ability to perform live with clients? I know it is very helpful when you are working on things from the office, but if you find yourself needing to think on your feet, how do you keep AI from making you mentally lazy?
  • What privacy issues should I be aware of when sharing documents with an AI? I don’t want my station’s proprietary information to be shared with anyone else.
  • I’ve noticed that graphics generated by ChatGPT have a tendency to have glitches in them. I know you aren’t a lawyer, but do you think that correcting the typos or artwork glitch would be enough to not get nailed for plagiarism?

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Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 6 – Q&A

Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 6 – Q&A

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Shannon Kinney, Founder and CEO of Dream Local Media answers LIVE broadcaster questions! In this session:

  • What free AI service would you initially recommend?
  • I don’t like to get things that sound or look AI generated. Do you see pitfalls in using AI to get a general direction and maybe some ideas, but editing it a lot before sending the proposal to clients?
  • What do you do to modify AI generated images or content to avoid copyright infringement?

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Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 5 – Q&A

Growing Sales with AI-Powered Research, Prospecting, and Insight – Part 5 – Q&A

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Shannon Kinney, Founder and CEO of Dream Local Media answers LIVE broadcaster questions! In this session:

  • How have agencies upped their game when it comes to going after new clients and expanding their services?
  • Why is it so dangerous for a broadcast veteran to say, “I don’t need to change — I know what I’m doing”?
  • If I’m new to broadcasting, how do I prioritize everything I do so that I can be successful?
  • Can you name three things you look for when you are evaluating a broadcast seller?

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Dominate Your Pipeline, Crush Your Quota – Part 8 – Q&A

Dominate Your Pipeline, Crush Your Quota – Part 8 – Q&A

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Shannon Kinney, Dream Local Digital Founder and CEO, takes LIVE broadcaster questions!  In this session:

  • Is it ok to track my prospecting on a simple spreadsheet or do you recommend that I go through the effort of learning how to use an actual formal CRM?
  • Do you recommend any specific CRMs and what about them do you like?
  • What are your thoughts on sales people dropping off creative reminders for prospects based on holidays, their birthday, things like that?

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Dominate Your Pipeline, Crush Your Quota – Part 7 – Q&A

Dominate Your Pipeline, Crush Your Quota – Part 7 – Q&A

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Shannon Kinney, Dream Local Digital Founder and CEO, takes LIVE broadcaster questions!  In this session:

  • How do you keep yourself motivated to keep tending to the prospects cycle?
  • How do we discipline ourselves not to keep a target business on our prospect cycle just to keep our number of targets high?
  • On the flip side, do you agree that we need to persist beyond just getting a simple “no”?

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The Year of Sales Excellence: Increase Your Digital Sales & Closing Ratios – Part 8 – Q&A

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Dream Local Digital Founder and CEO, Shannon Kinney, answers LIVE broadcaster questions! In this session:

  • How can I stay motivated?
  • How do the best sellers really see digital options?
  • How important is it to properly target the advertisers best customer demographic?
  • What are your favorite online media platforms for getting customers into a car dealership?
  • Do you have any suggestions for the best way to leverage my TV audience to help a client’s online campaign to be more successful? They currently use Facebook and OTT.
  • We are going to start selling social media advertising through our radio station. We have a great website that we sell, but how do we monetize Facebook? Do we break it down by posts, by followers, by likes, or some other way?
  • Which CRM would you recommend for broadcasters?
  • What do you believe are the best local categories to prospect for digital revenue?
  • So much of our business world is driven by hot and new, but passing, fads. Do you have a methodology for linking products to client needs?
  • Shannon, your cat is a great example of touching peoples’ heart strings! How can we genuinely touch the heart of our prospects and clients during our sales efforts?

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