LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• I’m working with some HVAC and Solar companies. What is an ROI and gross margin I can use? Also what are some headlines you would use with them?
• Can you provide information on how to reach financial business, specifically credit unions?
• Should you make cold calls in-person or via telephone?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven’t gotten a response to an email in weeks. What is a short and compelling email subject line?
• What headline can I use to approach a county health department in Florida?
• I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

• I had a restaurant owner argue with me that Gross Margin of Profit includes both food and labor. Do you argue back in a stalemate or roll with it?
• We are a non-commercial station. Any ideas about headlines for non-commercial stations?
• I have a seller that suffers from call reluctance for appointment setting. What is the best way to coach her through this?
• I’ve used average sale to come up with a budget. Seems a bit more cumbersome to get a gross margin percentage – especially if I don’t know the gross margin coming in to the call. Can you please elaborate?