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Budgeting After an Economic Shutdown – Part 7 – Q&A

Budgeting After an Economic Shutdown – Part 7 – Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • What do you do if an account is new and does not have historical spending to review and compare?
  • I like to sell and upsell. Why should I waste my time putting budget numbers together when I am paid to be out selling?
  • It’s hard for me to get organized with a budgeting process. Any tips on how I can do so?
  • What’s the worst mistake you ever made in budgeting?

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Budgeting After an Economic Shutdown – Part 6 – Q&A

Budgeting After an Economic Shutdown – Part 6 – Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • In your opinion, why does our corporate office ask for a budget, when in the end they are just going to tell us what our budget number is going to be?
  • What do you do about AE’s that are not numbers driven in terms of asking them to put together their own budget?
  • Would you look at historical data further back than 2019 due to the fluctuation in 2021 and 2020?
  • What’s going to replace the huge influx of recruitment advertising? – Rick

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