Television Webinars | Local Broadcast Sales

Reopening Doors with Innovation and Creativity – Part 7 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I’ve had clients who have said they are too busy now, they can’t keep up and they can’t get people to work (either laid off staff or new employees). I’ve already suggest a marketing campaign.
I have been getting the following statement from my clients. We have been closed for so long, how do we afford advertising with no money coming in. How do I respond?
Many sales reps are working from home. I’m always looking to add new business but we are limited in asking for appointments. What’s a good way to get the decision maker’s email address to send info? Do you have a recommendation of what to send besides just suggesting another package?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

Are bars just out of luck? Our local bars don’t have enough food to sell and are forced to operate at a greatly reduced capacity (25-30% of their max space).
I have a flooring client who has “at risk” people on their staff. They are currently available by appointment only and are undecided about fully reopening (since the State has reopened their category.) I have suggested they keep their name out there and let people know they’re open, even promoting that customers can “make appointments”, but they haven’t pulled the trigger. Do you have any other suggestions to reassure them to advertise?
Due to COVID, it’s nearly impossible to meet with business owners face-to-face. How do we get their attention over the phone in order for them to give us 20 minutes to help their business?
People are doing more billboards as businesses think more people are in their vehicles than engaging with radio and TV. How do I combat this without bashing?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you handle a dealer that’s having trouble selling their new inventory?
I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
For auto dealers what offer and copy are you seeing succeed in radio markets?
I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you get a client that is new to advertising and wants to advertise but is dragging their feet to commit?
How can I address a retailer who is stuck on “nobody is leaving their home to shop”? They are so negative and can’t get beyond this.
One of my clients has an agency that is telling her not to advertise now. How should I respond?
How do you tackle those businesses that are “so busy we don’t need to advertise”?
Any ideas on how to make cold calls with many businesses just reopening?

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

Lori Lewis takes LIVE broadcaster questions! In this session:

What are some cons for small business owners who only use social media?
What steps should I take once a client starts a social media campaign with my station?
What are common attributes you have seen in successful social media sellers?
When you sell ads to clients on your station’s Facebook page, do you post them as native content or as sponsored ads? Is it true that Facebook controls commercial ads so they do not appear in the feed?
We’ve had great success with giveaways on Facebook, is there such thing as too many of these?
Is social media a first consideration in getting store traffic and making the phone ring?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you come up with pricing on your rate card? Is it based on your number of Facebook followers?
How do you create a rate card if your station has never charged for social media?
Is SEO important to social media?
As a broadcaster, how can I respond to someone saying they spend $5 on Facebook and get 17,000 views without insulting their intelligence?
Where can I go to keep up with social media trends?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do social media campaigns compliment broadcast?
How many followers should you have before you start to monetize and how do you get more of them?
What’s the difference between a good and a bad social media campaign? What should I be looking for?
Can you give an example of a great social media campaign for a furniture store?