Reopening Doors with Innovation and Creativity – Part 5 – Q&A

Reopening Doors with Innovation and Creativity – Part 5 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you handle a dealer that’s having trouble selling their new inventory?
  • I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
  • For auto dealers what offer and copy are you seeing succeed in radio markets?
  • I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

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Reopening Doors with Innovation and Creativity – Part 4 – Q&A

Reopening Doors with Innovation and Creativity – Part 4 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you get a client that is new to advertising and wants to advertise but is dragging their feet to commit?
  • How can I address a retailer who is stuck on “nobody is leaving their home to shop”? They are so negative and can’t get beyond this.
  • One of my clients has an agency that is telling her not to advertise now. How should I respond?
  • How do you tackle those businesses that are “so busy we don’t need to advertise”?
  • Any ideas on how to make cold calls with many businesses just reopening?

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How to Monetize Social Media in a Meaningful Way – Part 9 – Q&A

How to Monetize Social Media in a Meaningful Way – Part 9 – Q&A

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Lori Lewis takes LIVE broadcaster questions!  In this session:

  • What are some cons for small business owners who only use social media?
  • What steps should I take once a client starts a social media campaign with my station?
  • What are common attributes you have seen in successful social media sellers?
  • When you sell ads to clients on your station’s Facebook page, do you post them as native content or as sponsored ads?  Is it true that Facebook controls commercial ads so they do not appear in the feed?
  • We’ve had great success with giveaways on Facebook, is there such thing as too many of these?
  • Is social media a first consideration in getting store traffic and making the phone ring?

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How to Monetize Social Media in a Meaningful Way – Part 8 – Q&A

How to Monetize Social Media in a Meaningful Way – Part 8 – Q&A

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Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do you come up with pricing on your rate card?  Is it based on your number of Facebook followers?
  • How do you create a rate card if your station has never charged for social media?
  • Is SEO important to social media?
  • As a broadcaster, how can I respond to someone saying they spend $5 on Facebook and get 17,000 views without insulting their intelligence?
  • Where can I go to keep up with social media trends?

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How to Monetize Social Media in a Meaningful Way – Part 7 – Q&A

How to Monetize Social Media in a Meaningful Way – Part 7 – Q&A

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Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do social media campaigns compliment broadcast?
  • How many followers should you have before you start to monetize and how do you get more of them?
  • What’s the difference between a good and a bad social media campaign?  What should I be looking for?
  • Can you give an example of a great social media campaign for a furniture store?

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How to Monetize Social Media in a Meaningful Way – Part 6 – Q&A

How to Monetize Social Media in a Meaningful Way – Part 6 – Q&A

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Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How do you find the Facebook rules?  Our station page gets shut down a lot and we don’t know why.  Facebook doesn’t respond when we ask.  Do you know how to get them to respond to us?
  • What are the one or two things I should do to start selling social media?
  • How would a personality go about growing their social brand?  For example, our classic listeners are on Facebook, but not Instagram or Twitter.

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How to Monetize Social Media in a Meaningful Way – Part 5 – Q&A

How to Monetize Social Media in a Meaningful Way – Part 5 – Q&A

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Lori Lewis takes LIVE broadcaster questions!  In this session:

  • How does a hashtag work, what do I need to know about them, and are they important in social media?
  • When I sell my station’s Facebook feed, what’s the best way to explain who will be seeing it?  How should we determine what to charge for ads on our Facebook page?
  • Where can I find the rules and guidelines for brand content on Instagram?
  • How would you handle negative comments on your station’s Facebook page?

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