The Survival Marketing Workshop – Part 9 – Q&A

The Survival Marketing Workshop – Part 9 – Q&A

, , , , ,

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • Is TOMA really all that important during COVID-19?
  • As someone who entered this business right as COVID-19 began to affect America, what would you suggest to get clients to respond without meeting me personally? I’m having a hard time getting emails and call backs.
  • What are some techniques you use to show empathy?
  • I love to make cold calls. I don’t like to be a telemarketer. During this time, what would you recommend to reach new prospects?

Read More
The Survival Marketing Workshop – Part 8 – Q&A

The Survival Marketing Workshop – Part 8 – Q&A

, , , , , ,

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • How do you get businesses to buy advertising when some are struggling with paying their staff and say that there isn’t any money available?
  • What percentage of time each week should be allocated on new business calls?
  • How do you deal with the “we don’t do radio” argument?

Read More
The Survival Marketing Workshop – Part 7 – Q&A

The Survival Marketing Workshop – Part 7 – Q&A

, , , , , ,

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • Aren’t we over exposed to borrowed trust sites, and phony testimonials? Lots of fatigue and unbelieveability. What would be better?
  • You mention that only 1 in 4 customers have brand loyalty today, but also say it’s more important than ever to brand. Can you clarify?
  • I work for a small jazz radio station. We don’t have Nielsen. Do you have suggestions for getting prospects and selling?
  • A client says they are going 100% digital, this is very common now. I’m in traditional media. What would be your take on that?

Read More
The Survival Marketing Workshop – Part 6 – Q&A

The Survival Marketing Workshop – Part 6 – Q&A

, , , , , ,

Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • How do you get prospects to return a phone call during a recession?
  • How do you get clients to open their eyes, ears, minds, and WALLETS?
  • Retailers are happy that they are getting new customers since COVID hit us, but how do you get business owners to see the need to take more business from Walmart?

Read More