Television Webinars | Local Broadcast Sales

Digital Expert Q&A – Part 5

Mark Landon takes LIVE broadcaster questions! In this session:

If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
What do you tell a station that finds digital to be confusing?
Does my Echo or similar device at my home influence the digital ads I get?

Paul Weyland offers ideas for product service categories! In this session: Solar Drug Stores...

Mark Landon takes LIVE broadcaster questions! In this session:

Mark Landon takes LIVE broadcaster questions! In this session:

In this session, Paul Weyland covers the nine integral questions he asks from every local direct...

Mark Landon takes LIVE broadcaster questions! In this session:

What are your thoughts/experience on/with OTT?
Who are some reputable partners for my station to partner with to provide digital services?
Are there two or three questions we should be asking providers BEFORE partnering with them?

Mark Landon takes LIVE broadcaster questions! In this session:

Can you give a couple good reasons why we should sell on both broadcast and digital?
How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?

What does a broadcast seller need to know to compete in today’s digital-minded world? How can you...

Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right...

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why do I have clients who spend lots of money with me every month, but won’t return a call?
Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?