Tom Mohr, Founder, CEO, and Managing Director of CEOQuest in Silicon Valley takes LIVE broadcaster questions! In this session:

• How do I determine my audience conversion rate?
• How does programming relate to segmentation?
• Can you provide an example of segmentation?

Tom Mohr, Founder, CEO, and Managing Director of CEOQuest in Silicon Valley takes LIVE broadcaster questions! In this session:

• How do I figure out a customer’s lifetime value?
• How does the “Bow Tie Revenue Engine” relate to my account list?
• Why do you think segmentation is the most important thing a radio rep can focus on?