Is shoppable CTV the next big opportunity for retail media?
Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while...
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People are ignoring streaming and TV ads. This company is capitalizing on that.
In-theater advertising company National CineMedia is poised to benefit from the limited options...
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Start Preparing Now for a Potential Ban on Pharma TV Ads
Pharma represents between 10-12% of total TV ad spending.Designer/Getty Images For the advertising...
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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Ivy Liu Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s...
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Short-Form Ads – On Any Platform – Continue To Pair Well With TV Ads
Short-form advertising video — via TV, streaming and digital platforms — continues to...
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Democrats commit $7 million to TV ads in 5 key state Senate races
FILE – The Wisconsin Capitol is seen, Oct. 24, 2023, in Madison, Wis. Wisconsin Democrats...
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Target shopper data, streaming TV ads are key to its sales
NEW YORK, April 2 (Reuters) – While streaming a favorite TV show as her baby naps, an ad for...
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