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Your Product Isn’t on Trial, Your Strategy Is – Part 10 – Q&A

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions!  In this session:

  • In your opinion, how much of my time each week should be spent in front of prospects and clients in person, how much on the phone/email, how much time prospecting, and how much should I be spending on all the other tasks I am supposed to do?
  • How can I build a business relationship with a gatekeeper without seeming insincere? It always feels like everyone involved knows that I’m only being nice to that person because they can get me in front of the person I actually want to see.
  • My fairly new product does not have strong brand awareness in the market. How would you suggest that I get meetings as I work to establish new business?

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Your Product Isn’t on Trial, Your Strategy Is – Part 9 – Q&A

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions!  In this session:

  • I had a mentor Sales Manager years ago who had a saying, “I don’t sell radio advertising, I make it available to buy radio.” What are your thoughts on this philosophy?
  • I do so much stuff just because it’s how I’ve always done it. How do I get better not just at thinking outside the box, but at identifying original thoughts that will actually work?
  • How do I get a prospect’s attention if they won’t return calls or respond to emails? Is dropping in on them frowned upon these days where we seem to schedule every call?

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Your Product Isn’t on Trial, Your Strategy Is – Part 8 – Q&A

Chris Fleming, President of CD Media Consulting, takes LIVE broadcaster questions!  In this session:

  • Do you have any suggestions on how broadcasters can get more testimonials?
  • How can sales people feel more comfortable asking for leads from their current customers?
  • How many options should we offer?
  • How do we make sure we come across as confident and not arrogant?
  • How does a sales team experience a 25% growth rate and then do it again the next year?

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