Videos | Local Broadcast Sales

Integrating Digital – Your Peers

LBS President Gary Moore focuses on what your peers are saying are the key points to a successful, integrated advertising campaign! Click here to download the slides and...

Integrating Digital – Earn the Right

Weekly Sales Meeting 2

LBS President Gary Moore discusses earning “the right” to ask for the sale and covers proven closing strategies you can use in the field today! Click here to...

Brand-Specific, Platform-Agnostic

Weekly Sales Meeting 1

Chris Fleming, President of CD Media Consulting, suggests an approach to supporting our clients’ marketing efforts that focuses on their brand and that will be...

Harnessing AI for Broadcast Sales & Promotions – Part 9 – Q&A

LBS Webinars - 2024, Tim Burt Q&A

LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions! In this session:

How do you create PowerPoint slides with AGI?
What level of script editing must happen to be able to use an AGI’s output? Would changing the name of the business to “Jones Chevrolet” and substituting in a different offer be enough?
I heard of someone who created and produced music with AI, then had AI bots stream the music to generate revenue. They got caught by the DOJ and now they’re in lots of trouble. Is it your understanding that just a little bit of editing is really enough to protect yourself from this?

Harnessing AI for Broadcast Sales & Promotions – Part 8 – Q&A

LBS Webinars - 2024, Tim Burt Q&A

LBS Creative and AI Expert, Tim Burt takes LIVE broadcaster questions! In this session:

What do you have to say to someone who says they tried ChatGPT a year ago and it didn’t work and was boring?
How much do you have to edit before the output becomes yours?
What kind of quality can I expect from AI Images?
Is AI a good resource for artwork and banners?
Is putting extra effort and time into creating specific and drawn-out prompts really that much better than just typing in simple ones?