Broadcast Lingo – Part 7
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Traffic
- Log
- Copy Order
Broadcast Lingo – Part 6
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Agency Commission
- Preemptible Spot
Broadcast Lingo – Part 5
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- CPP
- CPM
- Purchase Order
Broadcast Lingo – Part 4
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Rate Card
- Net Rate
- Gross Rate
Broadcast Lingo – Part 3
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- ROS
- Fixed Position
- Bonus Spot
Broadcast Lingo – Part 2
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Schedule
- Daypart
- Avails
Broadcast Lingo – Part 1
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Spot
- Flight
- Makegood
Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 5 – Q&A
LBS AI and Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:
- Can you give a sales pitch on why every broadcast seller in America needs to use AI?
- Can you explain how AI levels the playing field for broadcasters who work at smaller stations?
Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 7 – Q&A
LBS AI and Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:
- We all know that AI sometimes gives bad information. If I use AI to check a prospect’s reputation, will it accurately give me the resources it used to tell me that they are a bad prospect so I can decide for myself and is that even a good idea?
- You say that we have to edit AI output to claim it as our own. Does it count as editing on that level if I use prompts to refine the output or do I actually have to copy/paste it into a document and change things myself?it?
Growing Sales with AI-Driven Campaigns and Creative Ideas – Part 6 – Q&A
LBS AI and Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:
- With the internet and AI so readily available to everyone, do broadcasters have any excuse to not know anything about the businesses we call on?
- Can you explain why it’s important not just to use AI but to master it?