Healthcare Sales: Perceived Value
Andrea Eliscu helps you to develop stronger proposals and define accurate expectations by understanding how healthcare providers perceive the value of advertising.
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Healthcare Sales: Overcoming Barriers
Andrea Eliscu offers strategies for overcoming healthcare provider objections to broadcast advertising.
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Healthcare Sales: Healthcare Campaign Example
Andrea Eliscu walks you through an example of how a television station inOrlando developed a multiplatform advertising campaign for a local healthcare advertiser.
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Travel Trends
Eric Moore of Insight Edge analyzes the key trends in travel, showing you how to set your travel clients up for a successful year.
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Real Estate Trends
Eric Moore breaks down key real estate trends and offers advice for what you should be doing with your clients right now.
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Off Price Retailers
Eric Moore discusses key, important trends as they relate to off-price retailers taking market share from their department store counterparts and what it all means for your...
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Best Ad Categories for 2013
Eric Moore looks ahead to the best ad categories to focus on in 2013.
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Fitness & Wellness Trends
Eric Moore shares some simple ideas to help your local fitness advertisers in 2013.
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Department Store Trends
Eric Moore discusses the latest trends that will help you sell advertising to your local department stores.
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Electronics Trends
Eric Moore breaks down the latest trends in electronics sales, including the hot items to focus on for the holiday season.
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