Display Ads: Alternative Sales Goals
Stephen Warley discusses moving beyond commodity pricing and total impressions toward more meaningful sales goals for display ads.
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Travel Case Study
Emmis Interactive shares an integrated travel industry case study. Digital campaign elements powered by GeoStation.
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Real Estate Case Study
Leon Spencer, LBS Digital Ad Expert, shares the details of a real estate case study executed with a simple website to generate leads. In this session, Leon addresses the...
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Pets Connect Promotion
Jim Williams, General Sales Manager at WSLP-FM in Lake Placid, NY, shares a successful, low-maintenance promotion combining a local humane society and several online...
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Online Auto Event
Lisa Phillips, Interactive Sales Manager at the Long Island Radio Group in New York, shares a promotion that moves the classic auto dealer event online.
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“Which Mom Is Yours?” Promotion
Emmis Interactive shares a Mother’s Day spa promotion case study. Digital campaign elements powered by GeoStation.
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Sonic Birthday Blast Promotion
Emmis Interactive shares a fast food restaurant case study. Digital campaign elements powered by GeoStation.
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Valentine’s Day Promotion
Digital Ad Expert Leon Spencer shares a digital-only approach to a Valentine’s Day promotion. This case study shows how Facebook was used to meet a local...
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Local Music Promotion
Greg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his idea for turning a television station’s website into a portal for local...
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Marketing and Promotions: Introduction
In this series, Stephen Warley discusses effective marketing and promotion for the web. He covers everything from developing an effective marketing strategy to creating...
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