Paul Weyland wraps up his look at answering the most common objections to broadcast advertising.

Paul Weyland explains that your job is to be creative for the client, and explains how to effectively do just that.

Paul Weyland examines the heart of the deep sell: Identifiable Difference.

Paul Weyland emphasizes the importance of an appeal to real emotions in advertising that cuts through the clutter.

Paul Weyland says, “Stop with the cliches! Here’s what to do instead.”

Paul Weyland explains why you simply cannot succeed without a specific call to action tied to what your client actually wants.

Paul Weyland details the importance of gross profit margin and average sale in looking at Return On Investment (ROI), and explains why you should care.

Did you know that you could be getting credit towards becoming LBS Sales Certified for watching...