LBS Recommends: Email Marketing Services
Need a good tool for email marketing? We use Mad Mimi. In this quick video, we (Bill on voice, Ed on video), give you the rundown on what else we tried, why we have a crush...
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Personal Branding for Sales Reps
Digital Ad Expert Leon Spencer explains the why’s and how’s of developing a personal brand as a sales rep.
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Marketing Your AEs
Shane Bogardus, Market Manager of Cumulus Media in Syracuse, shares a brilliant idea for marketing your AEs to potential clients.
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Inbound Marketing
Adam Enbar of HubSpot explains the basics of inbound marketing, and how you can put down the phone and get your prospects to come to you.
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Structuring Digital Sales Forces
Gordon Borrell shares research from Borrell Associates on what it takes to develop an effective digital sales team.
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Digital Advertising Legal
Legal expert David Oxenford hits some of the top legal concerns with digital advertising, including sponsorship identification—even in your tweets—and privacy issues with...
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Sell More Broadcast with Mobile Geo-Fencing
Stephen Warley and Shane Bogardus delve into the importance of mobile advertising, and specifically how to utilize geo-fencing.
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5 Ideas for Small Markets
Stephen Warley shares a few tips for success in small markets, where sometimes it seems like you just don’t have enough resources to compete.
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10 Habits of Successful Digital Sellers
Stephen Warley presents the top ten habits shared by successful digital advertising sellers. Warley gives specific examples and tips on research, selling results, and...
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5 Simple Ideas to Boost Digital Revenue
Gordon Borrell, CEO of Borrell Associates offers 5 simple strategies to increase your digital advertising revenue. Borrell discusses display ads, mobile, social media and...
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