Paul Weyland examines the heart of the deep sell: Identifiable Difference.

Paul Weyland emphasizes the importance of an appeal to real emotions in advertising that cuts through the clutter.

Paul Weyland says, “Stop with the cliches! Here’s what to do instead.”

Paul Weyland explains why you simply cannot succeed without a specific call to action tied to what your client actually wants.

Paul Weyland details the importance of gross profit margin and average sale in looking at Return On Investment (ROI), and explains why you should care.

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Paul Weyland helps you navigate one of the trickiest aspects of sales: collecting the money.

Paul Weyland reviews the most critical presentation skills and suggests several practices for increasing your savvy and confidence.