The Cluster Selling Fallacy
Chris Fleming, President of CD Media Consulting, describes the fallacy that we often find ourselves selling into and how we can avoid it!
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Becoming the Best Marketing Consultant – Knowing and Doing
Gary Moore introduces the difference between knowing and doing and how that can impact your presence in your market!
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Motivating Yourself in Today’s Economy: Celebrate!
Gary Moore discusses why you need to keep track of your wins and celebrate them!
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Don’t Live With Regret
Chris Fleming, President of CD Media Consulting, shares his thoughts on professional regrets and how to avoid them.
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Motivating Yourself in Today’s Economy: Ongoing Learning
Gary Moore discusses the vital, ongoing need sales pros have for good training and how the effectiveness of your training is enhanced by professional relationships....
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The Difference Between Average and Excellent – Part 2
Chris Fleming, President of CD Media Consulting, describes the principles of going to market in a position of excellence and why it’s better than being known as...
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Motivating Yourself in Today’s Economy: Drop Sanity
Gary Moore reminds us that it’s OK to be crazy once in a while and that a reasonable amount of risk and failure is OK.
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The Difference Between Average and Excellent – Part 1
Chris Fleming, President of CD Media Consulting, explains the concepts of average and excellence in our day to day efforts to sell our audience to clients and...
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AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 8 – Q&A
LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- I’m new to selling radio. It sounds like you are saying that we should walk in to a business with a full campaign idea. Do I have that right and what do I do if they have another vision in mind?
- What if a prospect is advertising on another station already with a bad campaign but they like it? How do I get them to change it?
- You mentioned using AI as a tool to help improve on the creative ideas that I bring to local businesses. Are there any other tools or tactics that you’d recommend as well?
AirTight Creative Campaigns: The Universal Questions Sellers Must Ask – Part 5
Tim Burt, LBS Creative Expert, reveals why every second of broadcast and digital advertising counts. Campaigns fail when we don’t ask the right questions of business owners...
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